About the project
Recently, I had the opportunity to work on an exciting project called "That.app," an all-in-one NFT portfolio management tool. My role on the project was to develop the go-to-market strategy and conduct user interviews to gather valuable insights.
We knew that the NFT market was quickly growing, and we wanted to build a tool for people like us. A platform that would make it easier for investors, degens, and newbies to manage their NFT portfolios across multiple blockchains.
Project Research
We conducted in-depth user research and interviews to understand the pain points and needs of NFT collectors. We understood their insights personally. And we thought outside the box to create a personalized NFT experience by:
- Sending immediate notifications for floor price changes in your digital collections.
- Providing important announcements and social media activity for your collectibles.
- Integrating multiple blockchains within our first month of launch.
- Putting everything you needed on mobile phone and computer.
- Estimate the price of your digital assets and portfolio.
These features existed nowhere else at the time.
Project Execution
With our product in development, we created a go-to-market strategy targeting NFT enthusiasts and collectors on Twitter, LinkedIn, Discord, and in real life. We divided our strategy into different timeframes based upon the amount of daily active users (DAUs) we were receiving.
Project Results
Our efforts generated double-digit lead growth and achieved an average engagement rate of 8.5% for months! Growing web traffic, achieving above-average engagement on social media, and working directly with our community on Discord and Twitter is something I love doing.
Thank you, Roy, for the opportunity! The project was a great learning experience for me, and it was great to be a part of a team that was able to create a product that addressed a real market need. I am excited to see where That.app goes from here.
